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The National Counties Championship will have a new title sponsor when this year’s competition gets underway on Sunday July 20.

Cluberly, the first savings app dedicated to sports fans, are backing the three-day competition, which was first contested 130 years ago.

The competition will be known as the NCCA Cluberly Championship with the 20 National Counties competing in four leagues – two each in the Eastern and Western Divisions – with a one-up and one-down promotion and relegation at the end of the season.

As well as providing a straightforward solution to savings and investment, Cluberly also commit to donating 50 per cent of their fees to a club, charity or school nominated by each of their clients.

“We are delighted to welcome Cluberly as the new sponsor of the NCCA Championship and we thank them for their generosity in supporting the three-day competition,” said Richard Logan, NCCA’s Operations Director.

“We look forward to a successful partnership which links between a historic cricket competition and a new and innovative app which can also have financial benefits for cricket clubs.”

Berkshire and Staffordshire who won the respective divisions last year, will start the season as joint champions after last September’s four-day final ended in a rain-affected draw at West Bromwich Dartmouth.

Staffordshire are the most successful county in the history of the Championship with 12 outright titles and two shared. Berkshire have won the competition outright nine times with one shared with all but three of those successes coming this century.