Kibra Becomes Headline Sponsor of the England XI for the 2024 Women’s European Cricket Championships

The England XI is delighted to unveil Kibra, a leading brand in premium activewear, as their headline sponsor for the 2024 Women’s European Cricket Championships. The tournament, hosted at the Cartama Oval in Malaga from December 15–21, 2024, will see Kibra bring its ethos of empowerment and elegance to the forefront of women’s cricket.

Kibra, celebrated for its high-performance activewear infused with Mediterranean elegance, aligns perfectly with the values of the England XI. Built on the principle of "Different but Beautiful," Kibra’s designs empower women to embrace their individuality, express confidence, and connect with a global sisterhood. This sponsorship is more than a partnership—it is a shared commitment to inspiring women to excel both on and off the field.

The England XI is proud to partner with a brand that not only prioritizes athletic excellence but also celebrates the beauty and diversity of womanhood. With Kibra’s support, the team is ready to shine on the international stage, aiming for a strong performance in this highly anticipated tournament.

"We're excited to be supported by Kibra for this upcoming tournament. It's important for female athletes to feel comfortable and confident, and with Kibra's ethos of empowerment it is a great match. We look forward to wearing Kibra's activewear as we prepare to excel in the upcoming tournament." (Jennifer Jackson, Head Coach)

"As a team we’re really excited to have the support of Kibra, and are all really looking forward to wearing some of their ranges throughout the tournament. With the increase of female participation in sport and physical activity, it is now more important than ever to have clothing that you can feel comfortable and confident in, so that participation numbers continue to increase." (Chiara Green, Captain)

"I’d like to express how excited we are to stand with the girls. We hope to see them shine on the field during the tournament and showcase their power and elegance. This is a special moment for Kibra as we meet fans in England for the first time. We believe that the girls who bravely chase their dreams embody what Kibra stands for!" (Nina Zang: Founder, Kibra)

Excitingly, Kibra has now launched a special discount code until the end of December for those following the England XI. Fans can use the code WECC24 to get a 50% discount store-wide.

For more information about Kibra and their products, visit Kibra Official.